Looks like the expedition family conquered not only 7 Seas and the 7 Summits but also the Chinese media!
New clipping report: File: Clipping Report for Swiss Pavilion Media Swiss Family_0708.doc, 43,766.50 KB
All this thanks to our sponsors and supporters; mainly SGS, Victorinox and the Swiss Government (PRS)!
Dear all,
As of July 9, 135 clippings have been monitored for Top to Top project with 18 new clippings which were highlighted in red in the clipping index. Among all of the media coverage, 17 are original reports while 118 are pick-ups.
What is worth highlighting here is not only the quantity of the articles but also the quality of the original reports. Jiefang Daily, Labor Daily, Daily News and Oriental Morning Post, these four mainstream general newspapers in Shanghai all generated very impressive big reports with the eye-catching picture of the family in it. Besides, as you can see from today’s news alert, China Daily has published a full-page story of this project.
Also, CCTV has given the story a 3-min-length feature report, which is an amazingly long report for an event. Looks like the expedition family conquered not only 7 Seas and the 7 Summits but also the Chinese media!
To see more details, please kindly download the updated version of the clipping reports via the link below.
File(s) will be available for download until 23 July 2010:
File: Clipping Report for Swiss Pavilion Media Swiss Family_0708.doc, 43,766.50 KB